MIVA Releases Precision Network
Related Subjects: miva small enterprise solutions
May 24, 2007 — Digital marketing network and MIVA division MIVA Media (miva.com), announced on Wednesday that it has released its new vertical advertising network, the precision network.
MIVA says the precision network complements its current core network and broadens the company’s portfolio of on the internet marketing options. MIVA’s precision network assists advertisers attain targeted shoppers via a narrow distribution inside of particular vertical categories, as opposed Direct Auto Insurance coverage to the core network, which gives broad horizontal distribution, says the organization.
“While our principal approach is focused towards becoming a lot more of a consumer-oriented direct marketer, we continue to believe our MIVA Media third-party marketing network gives value and reach for on-line advertisers,” says Peter Corrao, CEO of MIVA. “We think that our lately announced outsourcing plan need to allow us to integrate all of our ad management and auction platforms, such as the precision network, and we anticipate realizing value by way of a assortment of Direct Auto Insurance new monetization autos for our advertisers by means of our ad network longer-term,”
The business says it plans on integrating the precision network into MIVA’s base campaign management dashboard and it spans 18 vertical categories including automotive, entertainment, finance, insurance, mobile, real estate and travel.
MIVA Little Enterprise Options and SWsoft recently released new software that enables service providers to assist their customers develop, sustain and develop on the web organizations.
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Originally posted 2013-08-13 00:21:25.