All About Trade Shows
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trade show management
HomeBusiness ArticlesAdvertising ArticlesAll About Trade Shows
All About Trade Shows
By Edwina Trevino on May 30, 2011
Trade fairs sometimes require a lot of investment by the company. Costs to the company to have trade show booths include space rental, trade show displays design, set up, networking, travel, accommodations and literature to hand out to fair attendees. Types of trade shows include computer, agriculture, horses, food and beverages and consumer electronics.
When buying and designing a booth, there are some things to take into consideration such as if you need a floor model, pop-up display or tabletop model. There are several types of booths for you to choose from: Tabletop, pop-up display, panel style, modular style, custom island and custom style. The one you choose will depend on several factors such as the functioning, aesthetic, marketing needs and budget. Do you need shelves for video capacity or books? Does your booth require a pop-up display? Do the trade show displays need movement or backlit for illustration? Prices for trade show booths will vary greatly depending on the size and can run from $ 1,000 to a basic tabletop to $ 15,000 or more for a larger booth.
Now that you have an idea of the trade show displays you want, you need to make it happen. The first thing you want to do is check with booth vendors in your area. You don’t want to be part of a trade show that is three states away. You should have local access to your office or showroom for easy access to additional products, supplies or parts. Ask the vendor for references from previous vendors and talk with them to see if they are happy with their booth and the service they received from the vendor. Or attend one in your local area to see how things are run and how many people show up.
The most grueling part of any trade show is the paperwork. There are tons of forms to fill out. The first thing you will need is an exhibitor application that can be obtained through the shows’ management office. You will want to get an application as soon as possible because they are on a first-come first-serve basis. On the application you will choose your booth location. You will want to select a location where there is a good amount of traffic such as near the front of the building, near the food vendors or near the bathrooms.
Once you turn in the application, you will get an exhibitor packet. There is a lot of information in this packet so take the time to read everything carefully. There will also be more forms to fill out such as booth cleaning, advertising and promotion opportunities. There are deadlines with each of these forms so it is important to make note of them. There will also be paperwork about how many people will be staffed at your booth so decide how many and which sales reps you want to send.
Your staffers will need items when they are working your booth so be sure to send them with everything they need such as packing tape, scissors, first aid kit, extensions cords (several), light bulbs (several), business cards, paper, pens, pencils, stapler, highlighter and a camera. You may need additional items depending on your business and trade show displays. Be sure to have plenty of brochures and giveaway items on hand. These are things you don’t want to run out of.
These handy tips on trade shows will help you make the best of your time and effort. Trade shows can increase clients for your business and help you develop great leads.
Find out more about trade show displays. Get more information on trade show booths and pop-up display.
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Originally posted 2013-09-03 04:38:31.