A trade show magician is one of the ideal methods to attract a crowd, deliver your message and create a greater ROI. In fact, trade show magicians have been about since the advent of trade show attractions – beginning with the late Eddie Tullock.
The purpose that trade show magic has been and still is a well-known trade show attraction is basic: most individuals are fascinated with magic (or in my case, thoughts reading) and rarely get the chance to see it completed live, completed properly, and by a skilled. The words “done well” and specially “professional” are the crucial. Like singing, there are a lot of folks who can sing a song or two – just like there are many people who can do a magic trick or two. Even so to be in a position to make your whole living from carrying out it is an additional matter. You have got to be actually excellent!
If you want to enlist the help of a trade show magician or trade show mind reader to help you create a buzz throughout the floor, attract crowds, provide your marketing/sales messages and produce larger good quality leads, then you want to make positive that you get the ideal talent to do that. Right here are 8 tips to keep in thoughts, when evaluating trade show magicians:
1) Specialist vs. Semi-Specialist or Amateur
A expert is somebody who earns their complete living from their enterprise. A semi-skilled only occasionally earns cash from their line of operate and typically has another business or employment at which they earn a living. An amateur just does it for entertaining.
With that mentioned, you wouldn’t employ somebody who occasionally styles and builds trade show booths to produce yours, would you? Would you use a shipping organization who only sometimes ships huge products to transport your booth or would you use a business that specializes in that field? You wouldn’t use a particular person who just likes to make videos for enjoyable to develop your corporate video.
Why would you do something significantly less with regard to the individual who is representing your exhibit at your show?
The trade show magician is the 1st factor that attendees will see at your booth. He or she is your spokesperson for the length of the show. That is why you want to make confident the trade show magician is a skilled in that he or she has a proven track record at functioning trade shows. The talent could also perform other corporate events such as meetings or conferences, but he or she must have knowledge in operating shows. In other trade show management words, you want a specialist – a skilled who earns their living working for corporate customers. If the talent also works children’s birthday parties, bar mitzvahs, school assemblies, and so on. – then you are searching at a person who is a generalist. As in the aforementioned illustration of an exhibit builder, shipping organization or videographer, you want to employ a specialist.
2) View Demo Video, Website and Testimonial Page Very carefully
Checking out a website is valuable in locating out the level of expertise. (This must quickly aid you come to a conclusion, as to Step 1.) When viewing the video see if your candidate has completed more than a couple of trade shows and if the video backs up his or her claims, as to the level of encounter. Some concerns to ponder are: Have they worked for similar size firms? Does he or she continuously attract big crowds or is it just during the “big give away?” Is a advertising message incorporated into the presentation? Do they have a way to separate the qualified attendees from the unqualified attendees?
Also, examine the video to see if the companies represented on the video also offer a testimonial as to the effectiveness of employing this talent – which leads me to the testimonial or clients’ comments web page. Showing a bunch of logos signifies nothing, unless you have the testimonials to back them up. Ask if the talent has references or comments from these companies on file for you to see that they are in fact real comments. Examine the other comments to figure out if they are they from mid-sized to massive corporations. What were the shows? Are they tiny shows near exactly where the talent lives or are they national or international shows. (I have worked multiple times at trade shows in more than 10 countries for major corporations. This is an important detail to keep in mind. Several trade shows cater to an international audience and the talent must know how to interact effectively with diverse groups and customs.)
3) What’s the Client Repeat Price?
I have been functioning trade shows for over 25 years and about 90% of my clientele rebook me at a number of shows, year right after year. Any 1 can perform for a firm after, but see if the talent has worked repeatedly for the identical consumers.
four) Talent Must Be Self-Contained
A seasoned trade show magician will also be in a position to self-contained. By self-contained, I mean the talent must be in a position to supply their personal podium/table and sound method. Accurate, some firms favor to supply the magician or mind reader with a customized trade show management table that fits the look of their exhibit and will also offer a sound technique. But a specialist will be capable to provide his or her own functioning space and also not make use of a large footprint in your booth.
5) Customization of the Script
In order for the magician’s presentation to make sense to your audience and to effectively provide your marketing/sales messages, there wants to be a customized script that is designed by the magician. A expert trade show magician knows how to get the correct data from you, generate a script and then send it to you for any corrections or additions. When speaking to a potential magician, see if they bring up the customization of the script or if you have to mention it first. That will give you a clue as to their level of knowledge. Moreover, there ought to be no additional charge for customization.
six) Appear and Presentation:
How does the talent dress? Business casual is the customary look at trade shows. If you see pictures of the magician functioning a trade show in a tuxedo or western gear or some other “get-up,” just move on.
With regard to the presentation, ask what sort of effects the magician will carry out and how they will tie into your theme or messages. In much less you are possessing the magician perform in a theatre style exhibit – one with a large stage and chairs for attendees, the vast majority of magic or mind reading presentations at trade shows are of the “close-up” vein. In other words, the attendees are close to the talent. Large colorful boxes or other comparable paraphernalia does not play well and looks amateurish.
7) Times and Length of Shows
Generally speaking the length of a presentation must be roughly ten to 12 minutes and be delivered approximately twice an hour. The talent need to be willing to perform additional shows, when the show floor is busy.
8) PR, Leads or a Combination of Both
You want to figure out if you want the talent to just attract a crowd (PR) or really offer you with top quality leads that your sales reps can turn into sales, as a result heightening your ROI.
In conclusion, you can see there is a vast distinction amongst qualifed trade show magicians and just a magician who states that he is a trade show magician. As a trade show manager, it is critical to realize the distinction and these eight ideas will aid to make confident that you make the correct choice when choosing the right trade show magician for your exhibit.
trade show management
Originally posted 2013-08-22 12:48:18.